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15 Years with Nikon: VHG's Journey and Milestones

In 2024, VHG proudly marks a significant milestone: 15 years of exclusive partnership with Nikon in Vietnam. Since 2009, VHG has been the sole distributor of Nikon products, playing a pivotal role in bringing world-class photography and imaging technology to Vietnamese consumers. This enduring partnership has not only elevated the standard of photography in Vietnam but has also significantly contributed to the growth and success of both companies in the region.

A Journey of Success and Milestones

The journey of VHG and Nikon began in 2009 when VHG became the exclusive distributor for Nikon in Vietnam. Over the years, this partnership has grown from strength to strength, overcoming challenges and celebrating numerous milestones. The trust and cooperation between VHG and Nikon have been instrumental in achieving outstanding results, making Nikon a household name among Vietnamese photography enthusiasts and professionals.

One of the key factors behind the success of this partnership is the shared commitment to quality and innovation. Nikon’s relentless pursuit of technological advancement, combined with VHG’s deep understanding of the local market and its distribution expertise, has created a powerful synergy that continues to drive growth and customer satisfaction.

Impressive Achievements Over 15 Years

Over the past 15 years, VHG and Nikon have accomplished numerous achievements, reflected in impressive numbers and market presence. Here are some highlights:


50+ Dealers: Building a robust network of over 50 dealers across Vietnam has been a cornerstone of our strategy. This extensive dealer network ensures that Nikon products are readily available to customers in every corner of the country, providing easy access to the latest photography equipment and services.

3 Distribution Channels: To cater to the diverse needs of our customers, we have developed a comprehensive distribution strategy that includes Modern Trade, General Trade, and E-commerce. This multi-channel approach allows us to reach customers through various platforms, enhancing convenience and accessibility.

  • Modern Trade: Our presence in major retail chains and electronics stores ensures that Nikon products are prominently displayed and readily available in well-established outlets.

  • General Trade: Through partnerships with local camera shops and independent retailers, we maintain a strong presence in the traditional market, where personalized service and customer loyalty are highly valued.

  • E-commerce: Embracing the digital age, we have established a significant online presence, making Nikon products available on leading e-commerce platforms like Shopee and Lazada. This allows customers to shop for their favorite Nikon products from the comfort of their homes, with the convenience of online transactions and home delivery.

Enhancing Customer Experience: Nikon Experience Centers

To provide customers with an immersive and hands-on experience, we have established Nikon Experience Centers in key locations:

  • Ho Chi Minh City: Located on the 5th Floor of the Samco Building at 326 Vo Van Kiet, Co Giang Ward, District 1, this center serves as a hub for photography enthusiasts to explore Nikon’s latest products and innovations.

  • Hanoi: Situated on the 12th Floor of the Century Tower at 458 Minh Khai, Vinh Tuy Ward, Hai Ba Trung District, our Hanoi center offers a similar experience, allowing customers in the capital city to interact with Nikon products and receive expert advice.

For any inquiries or further information, customers can reach us at:

You can also explore our products online through our official stores:

These centers and online platforms ensure that customers receive comprehensive support and have access to the full range of Nikon products, enhancing their overall experience and satisfaction.

Looking Ahead: Future Prospects and Commitments

Looking ahead, VHG and Nikon are committed to continuing their partnership and building on the successes of the past 15 years. Our focus remains on delivering high-quality products, exceptional customer service, and innovative solutions that meet the evolving needs of the photography community in Vietnam.

We plan to expand our dealer network further, enhance our distribution channels, and introduce new initiatives that will provide even greater value to our customers. By staying at the forefront of technological advancements and market trends, we aim to maintain our leadership position and continue to inspire and empower photographers across Vietnam.

The past 15 years have been a remarkable journey of growth, innovation, and collaboration between VHG and Nikon. As we celebrate this milestone, we extend our heartfelt gratitude to our customers, dealers, and partners who have supported us throughout this journey. Your trust and loyalty have been the driving force behind our success.

Thank you for being a part of our journey. Stay tuned for more exciting updates and product launches as we continue to bring the best of Nikon’s technology to the vibrant photography community in Vietnam.

For more information, visit our website or contact us directly. Follow us on social media (Facebook, Instagram, Tiktok) to stay updated with the latest news and product releases from Nikon Vietnam.


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